Educator Insights: The EdTech Sales Advantage

This Course in a Nutshell "Educator Insights: The EdTech Sales Advantage" is a course designed for educational technology sales professionals, taught by an experienced classroom educator. This course delves into the distinct characteristics of educator levels, from elementary to high school, exploring why their subject matter expertise significantly impacts their technology needs and preferences. Through carefully crafted Ideal Client Avatars, participants will gain practical insights to tailor their sales approach to develop empathetic connections with educators and ultimately driving more successful EdTech implementations and sales in diverse educational settings. Course Overview: This class will cover the following objectives: -Develop a clear understanding of the different challenges each level of educator faces then think about how you can tailor your product and sales approach based on these differences. -Know what the core subjects are in K-12 and understand some of the nuances of educators who teach each area. This will help you identify possible ways EdTech can help educators based on the content they teach. -Personalize the information you've learned about educator nuances to craft high-quality ICAs/personas. Think about how your product or company can capitalize on the growing market of Educational Technology in the K-12 vertical. What Will You Learn In this Course? After taking this course, you will take your understanding of educators from memories of that one elementary teacher you had in 3rd grade who wore a sweater with apples to a deep understanding of who educators are in the present. This will enable you to empathize and connect with educators to better tailor your sales approaches to speak to their educational technology needs.